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zaubar.com

Zaubar is a Berlin-based start-up founded in August 2019, which offers a platform for the construction of immersive AR city tours for content producers, in which users discover sights in augmented reality that remain hidden from the normal eye. This allows tour guides, for example, to develop exciting, guided city tours in Augmented Reality that are fun, social, immersive, and where you also learn about history - with a real guide on the way and several synchronized Ipads! This is done by placing exposed historical pictures and videos exactly where they were once taken. City tours are still not really scalable and often boring for the younger generation. Zaubar wants to change that with an innovative AR product for content producers that enables them to take storytelling to a new level. In november last year, Zaubar released its first project together with the Tagesspiegel: the AR app "Tagesspiegel 89/19", which allows people to celebrate the 30th anniversary of the fall of the Berlin Wall by taking an AR tour along the former course of the Wall with historical photos of the fall. In addition to cooperations with the SWR and the MAZ (Märkische Allgemeine Zeitung), the project "Die Befreiung" was published with a delay of more than four months on September 3, 2020, in cooperation with the Bayerischer Rundfunk and the Dachau Concentration Camp Memorial Site. Originally, April 29th had been planned as the 75th anniversary of the liberation of the concentration camp, which was postponed because of Corona.
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Anne-Sophie Panzer

Co-Founder

Parallel to her studies at the University of Potsdam, Anne-Sophie worked for many years as a video journalist and author for Alex TV, Xen.On TV, in her own productions and during various internships at RBB, ZDF Frontal 21 and MDR. At Zaubar she is responsible for content and journalistic cooperations. Anne-Sophie has a Master's degree in Public Policy.

Anne-Sophie Panzer

The new, immersive and better audio guide that makes people really feel and emotionally touches visitors and guests

Preview

Problem

The Bayerischer Rundfunk (a German broadcaster) and Dachau concentration camp memorial side had to think about a new concept to celebrate the 75th anniversary of the liberation of Dachau concentration camp

Solution

In cooperation with the startup ZAUBAR, BR and the Dachau concentration camp memorial site show the stories of the liberation from a new perspective in an augmented reality app on an interactive tour - right at the memorial site