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Ceretai
Ceretai is the diversity partner for media and entertainment. The company provides insights on equality and diversity in audiovisual content through automated analysis, and support media houses in monitoring, reporting on and setting goals for equality.
Tool to monitor media content in regards of diversity
Problem
Upcoming legislation and the fear of losing the younger generation as an audiance forced a broadcaster to find a solution that helps reach the diversity goals
Solution
The solution was to use the automated analysis tool "Diversity Dashboard" where content is being fed daily to algorithms
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