The promotion to the second league is wonderful news for a football club. But now it is time to deal with completely different fan numbers. How do you manage growth on the IT side? And can you create a "fan-oriented" service when you have historically grown data silos?
A holistic view of fan interaction had to be enabled, fans had to be addressed with tailored offers and advertising measures, and the systems had to be synchronized for a better usability and shopping experience.