Automated audio article creation tool for publishers

Yes
Browser UI
Yes
SaaS
No
On Premise
80 %
API (% of features)
Yes
Headless
No
Docker possible
No
Helm Chart
Yes
SSO
CLIENT FEEDBACK
The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields.

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine

CLIENT FEEDBACK
The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields.

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine

Automated audio article creation tool for publishers
Rationalization
Unlock sales potential
Plug and Play
Browser UI
Yes
SaaS
Yes
On Premise
No
API (% of features)
80 %
Headless
Yes
Docker possible
No
Helm Chart
No
SSO
Yes
Dr. Andrey Esaulov
The problem
How can journalistic texts be provided in audio format in a high-quality and scalable way in order to meet user expectations?
More and more people are consuming information in audio form instead of reading. This change in user behavior is leading to increased demand for audio content. However, podcasts alone do not provide comprehensive coverage of what is on offer, as the daily dubbing of all content (including regional news, for example) is too time-consuming and cost-intensive.

A scalable solution that still delivers high quality has been lacking. It was unclear how high the engagement of the readership would be with this synthetically created content.

The solution
An all-in-one platform for text-to-speech designed specifically for news publishers
The solution came from a young company that has optimized text-to-speech precisely for the pubisher sector and could already prove positive references in the industry. The goal was to make all content on the website automatically available in audio format and to integrate the audio button in every article. The BotTalk Web Player was integrated into the website of the Augsburger Allgemeine Zeitung with a plugin code. The unique technology (e.g. linguistic rules, dictionary function) results in an audio quality that ensures higher engagement than generic TTS solutions (Google Wavenet, Amazon Polly, Readspeaker or Speechkit). The conversion from text to audio is automated and requires no additional effort within the editorial team. In addition, the player provides detailed statistics on user behavior (views, clicks, listen-through rate, most popular articles, etc.).

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine: "Wir haben Bottalk über unseren Accelerator NMA kennengelernt. Zudem haben uns die guten Referenzen von anderen Verlagen (NOZ, Hamburger Abendblatt) überzeugt."

Before
All content was provided in text form only.
Afterwards
Each article is additionally provided in audio format. 7% of users choose to listen instead of read. 75% of these users listen to at least half of an article and become engaged users.
Illustrations
Insights
What had the customer tried before?In 2017, read-aloud functions for the app were already tested.
Differentiation from other solutions - technically
A seamless integration into the publisher's CMS (Plug&Play). No interface is required. BotTalk delivers the best audio quality in German for the use case "news text". Additional improvements on the part of the editor are possible through the dictionary function and the linguistic rule set. Due to the focus on publishing and its monetization strategies, the integration of the paywall or the implementation of audio advertising is possible with one click in the interface.
Differentiation from other solutions - for the user
A seamless integration into the publisher's CMS (Plug&Play). No interface is required. BotTalk delivers the best audio quality in German for the use case "news text". Additional improvements on the part of the editor are possible through the dictionary function and the linguistic rule set. Due to the focus on publishing and its monetization strategies, the integration of the paywall or the implementation of audio advertising is possible with one click in the interface.
Special customer segments
News Publishing in Germany. In this industry, the need for automated conversion of high volumes of text is particularly high.
Business
Project maturity level
Used Locally/In the department
Involved employees
(Operating phase, FTE)
0
Involved employees
(Project phase, FTE)
2
Data processed and stored at
EU
US
Switzerland
China
Worldwide
Technical
Skills required by the customer
Make Javascript connection in CMS.
The project schedule
a) Project is created on the BotTalk platform, customer registers with Google ID

b) Customer implements web player or provides interface

c) Marketer for audio advertising is activated (by BotTalk)

d) Date of the live walk is set

e) Live walk

Browser frontend
Yes
Headless
Yes
API (% of features)
0.8
Available at mobile
Android App
iOS App
PWA
Browser (almost completely)
Browser (partially)
Deployment
SaaS
SaaS dedicated
Customer server
Private cloud
Workstations
Docker
Helm Chart
Administration
Unnecessary
Commandline
API (completely)
API (partially)
Admin Web UI
Built-in
SSO available for
No
User UI
Admin UI
API
API client in following languages
Javascript
Typescript
Java
PHP
C/C++
Ruby
GO
Rust
Dart
.NET
Objective C
Swift
Other dataexchange options
JSON-RPC
Protobuf
Protobuf-Web
XML
XML-RPC
SOAP
.NET Remoting
DCOM
CORBA
RMI
Webhooks
Eventbus
Support
Phone (business hours)
Phone 24/7
Email - response time
Email - best effort
Chat (business hours)
Chat 24/7
FAQ
Knowledge DB
Other
Providers
Dr. Andrey Esaulov (CEO)
We can't help with edited audio production of selected topics. But when it comes to a scalable solution that repurposes textual content into audio to increase user engagement, we're number one.
Dr. Andrey Esaulov
The information may of course vary in individual cases. Please contact the provider for an assessment of your project.