Automated audio article creation tool for publishers

CLIENT FEEDBACK “ The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields. Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine
Yes Browser UI Yes SaaS No On Premise 80 % API (% of features) Yes Headless No Docker possible No Helm Chart Yes SSO CLIENT FEEDBACK “ The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields. Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine CLIENT FEEDBACK “ The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields. Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine Automated audio article creation tool for publishers Rationalization Unlock sales potential Plug and Play Browser UI Yes SaaS Yes On Premise No API (% of features) 80 % Headless Yes Docker possible No Helm Chart No SSO Yes Dr. Andrey Esaulov The problem How can journalistic texts be provided in audio format in a high-quality and scalable way in order to meet user expectations? More and more people are consuming information in audio form instead of reading. This change in user behavior is leading to increased demand for audio content. However, podcasts alone do not provide comprehensive coverage of what is on offer, as the daily dubbing of all content (including regional news, for example) is too time-consuming and cost-intensive. A scalable solution that still delivers high quality has been lacking. It was unclear how high the engagement of the readership would be with this synthetically created content. The solution An all-in-one platform for text-to-speech designed specifically for news publishers The solution came from a young company that has optimized text-to-speech precisely for the pubisher sector and could already prove positive references in the industry. The goal was to make all content on the website automatically available in audio format and to integrate the audio button in every article. The BotTalk Web Player was integrated into the website of the Augsburger Allgemeine Zeitung with a plugin code. The unique technology (e.g. linguistic rules, dictionary function) results in an audio quality that ensures higher engagement than generic TTS solutions (Google Wavenet, Amazon Polly, Readspeaker or Speechkit). The conversion from text to audio is automated and requires no additional effort within the editorial team. In addition, the player provides detailed statistics on user behavior (views, clicks, listen-through rate, most popular articles, etc.). Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine: "Wir haben Bottalk über unseren Accelerator NMA kennengelernt. Zudem haben uns die guten Referenzen von anderen Verlagen (NOZ, Hamburger Abendblatt) überzeugt." Before All content was provided in text form only. Afterwards Each article is additionally provided in audio format. 7% of users choose to listen instead of read. 75% of these users listen to at least half of an article and become engaged users. Illustrations Insights What had the customer tried before?In 2017, read-aloud functions for the app were already tested. Differentiation from other solutions - technically A seamless integration into the publisher's CMS (Plug&Play). No interface is required. BotTalk delivers the best audio quality in German for the use case "news text". Additional improvements on the part of the editor are possible through the dictionary function and the linguistic rule set. Due to the focus on publishing and its monetization strategies, the integration of the paywall or the implementation of audio advertising is possible with one click in the interface. Differentiation from other solutions - for the user A seamless integration into the publisher's CMS (Plug&Play). No interface is required. BotTalk delivers the best audio quality in German for the use case "news text". Additional improvements on the part of the editor are possible through the dictionary function and the linguistic rule set. Due to the focus on publishing and its monetization strategies, the integration of the paywall or the implementation of audio advertising is possible with one click in the interface. Special customer segments News Publishing in Germany. In this industry, the need for automated conversion of high volumes of text is particularly high. Business Project maturity level Used Locally/In the department Involved employees (Operating phase, FTE) 0 Involved employees (Project phase, FTE) 2 Data processed and stored at EU US Switzerland China Worldwide Technical Skills required by the customer Make Javascript connection in CMS. The project schedule a) Project is created on the BotTalk platform, customer registers with Google ID b) Customer implements web player or provides interface c) Marketer for audio advertising is activated (by BotTalk) d) Date of the live walk is set e) Live walk Browser frontend Yes Headless Yes API (% of features) 0.8 Available at mobile Android App iOS App PWA Browser (almost completely) Browser (partially) Deployment SaaS SaaS dedicated Customer server Private cloud Workstations Docker Helm Chart Administration Unnecessary Commandline API (completely) API (partially) Admin Web UI Built-in SSO available for No User UI Admin UI API API client in following languages Javascript Typescript Java PHP C/C++ Ruby GO Rust Dart .NET Objective C Swift Other dataexchange options JSON-RPC Protobuf Protobuf-Web XML XML-RPC SOAP .NET Remoting DCOM CORBA RMI Webhooks Eventbus Support Phone (business hours) Phone 24/7 Email - response time Email - best effort Chat (business hours) Chat 24/7 FAQ Knowledge DB Other Providers Dr. Andrey Esaulov (CEO) We can't help with edited audio production of selected topics. But when it comes to a scalable solution that repurposes textual content into audio to increase user engagement, we're number one. Dr. Andrey Esaulov The information may of course vary in individual cases. Please contact the provider for an assessment of your project.

CLIENT FEEDBACK

“

The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields.

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine

Yes

Browser UI

Yes

SaaS

On Premise

80 %

API (% of features)

Yes

Headless

Docker possible

Helm Chart

Yes

SSO

CLIENT FEEDBACK

“

The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields.

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine

CLIENT FEEDBACK

“

The test enabled us to gain important experience in the field of TTS and to gain insights into the use of the technology and dedicated application fields.

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine

Automated audio article creation tool for publishers

Rationalization

Unlock sales potential

Plug and Play

Browser UI

Yes

SaaS

Yes

On Premise

API (% of features)

80 %

Headless

Yes

Docker possible

Helm Chart

SSO

Yes

Dr. Andrey Esaulov

The problem

How can journalistic texts be provided in audio format in a high-quality and scalable way in order to meet user expectations?

More and more people are consuming information in audio form instead of reading. This change in user behavior is leading to increased demand for audio content. However, podcasts alone do not provide comprehensive coverage of what is on offer, as the daily dubbing of all content (including regional news, for example) is too time-consuming and cost-intensive.

A scalable solution that still delivers high quality has been lacking. It was unclear how high the engagement of the readership would be with this synthetically created content.

The solution

An all-in-one platform for text-to-speech designed specifically for news publishers

The solution came from a young company that has optimized text-to-speech precisely for the pubisher sector and could already prove positive references in the industry. The goal was to make all content on the website automatically available in audio format and to integrate the audio button in every article. The BotTalk Web Player was integrated into the website of the Augsburger Allgemeine Zeitung with a plugin code. The unique technology (e.g. linguistic rules, dictionary function) results in an audio quality that ensures higher engagement than generic TTS solutions (Google Wavenet, Amazon Polly, Readspeaker or Speechkit). The conversion from text to audio is automated and requires no additional effort within the editorial team. In addition, the player provides detailed statistics on user behavior (views, clicks, listen-through rate, most popular articles, etc.).

Stefan Drescher, Leitung Audience Development und Conversion, Augsburger Allgemeine: "Wir haben Bottalk über unseren Accelerator NMA kennengelernt. Zudem haben uns die guten Referenzen von anderen Verlagen (NOZ, Hamburger Abendblatt) überzeugt."

Before

All content was provided in text form only.

Afterwards

Each article is additionally provided in audio format. 7% of users choose to listen instead of read. 75% of these users listen to at least half of an article and become engaged users.

Illustrations

Insights

What had the customer tried before?In 2017, read-aloud functions for the app were already tested.

Differentiation from other solutions - technically

A seamless integration into the publisher's CMS (Plug&Play). No interface is required. BotTalk delivers the best audio quality in German for the use case "news text". Additional improvements on the part of the editor are possible through the dictionary function and the linguistic rule set. Due to the focus on publishing and its monetization strategies, the integration of the paywall or the implementation of audio advertising is possible with one click in the interface.

Differentiation from other solutions - for the user

Special customer segments

News Publishing in Germany. In this industry, the need for automated conversion of high volumes of text is particularly high.

Business

Project maturity level

Used Locally/In the department

Involved employees
(Operating phase, FTE)

Involved employees
(Project phase, FTE)

Data processed and stored at

Switzerland

China

Worldwide

Technical

Skills required by the customer

Make Javascript connection in CMS.

The project schedule

a) Project is created on the BotTalk platform, customer registers with Google ID

b) Customer implements web player or provides interface

c) Marketer for audio advertising is activated (by BotTalk)

d) Date of the live walk is set

e) Live walk

Browser frontend

Yes

Headless

Yes

API (% of features)

0.8

Available at mobile

Android App

iOS App

PWA

Browser (almost completely)

Browser (partially)

Deployment

SaaS

SaaS dedicated

Customer server

Private cloud

Workstations

Docker

Helm Chart

Administration

Unnecessary

Commandline

API (completely)

API (partially)

Admin Web UI

Built-in

SSO available for

User UI

Admin UI

API

API client in following languages

Javascript

Typescript

Java

PHP

C/C++

Ruby

Rust

Dart

.NET

Objective C

Swift

Other dataexchange options

JSON-RPC

Protobuf

Protobuf-Web

XML

XML-RPC

SOAP

.NET Remoting

DCOM

CORBA

RMI

Webhooks

Eventbus

Support

Phone (business hours)

Phone 24/7

Email - response time

Email - best effort

Chat (business hours)

Chat 24/7

FAQ

Knowledge DB

Other

Providers

Dr. Andrey Esaulov (CEO)

We can't help with edited audio production of selected topics. But when it comes to a scalable solution that repurposes textual content into audio to increase user engagement, we're number one.

Dr. Andrey Esaulov

The information may of course vary in individual cases. Please contact the provider for an assessment of your project.