Rationalization
Unlock sales potential
Plug and Play
The new, immersive and better audio guide that makes people really feel and emotionally touches visitors and guests
5
Project costs (digits)
3
Running costs
(per month, digits)
(per month, digits)
Yes
Subscription
No
Browser UI
No
SaaS
No
On Premise
No
Headless
No
Docker possible
CLIENT FEEDBACK
“
A classical audio guide was not widely used by younger visitors - while spend in average 45 minutes in a new augmented reality tour experience.
CLIENT FEEDBACK
“
A classical audio guide was not widely used by younger visitors - while spend in average 45 minutes in a new augmented reality tour experience.
Project costs (digits)
5
Running costs
(per month, digits)
(per month, digits)
3
Subscription
Yes
Browser UI
No
SaaS
No
On Premise
No
Headless
No
Docker possible
No
The problem
The Bayerischer Rundfunk (a German broadcaster) and Dachau concentration camp memorial side had to think about a new concept to celebrate the 75th anniversary of the liberation of Dachau concentration camp
The solution
In cooperation with the startup ZAUBAR, BR and the Dachau concentration camp memorial site show the stories of the liberation from a new perspective in an augmented reality app on an interactive tour - right at the memorial site
Illustrations
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Insights
What had the customer tried before?There were already several approaches tried by the Memorial site, as podcasts and storytelling.
Differentiation from other solutions - in general
ZAUBAR provides an AI-fueled pipeline to easily turn editorial content such as photos, video and text into audiovisual 3D augmented reality experiences.
Differentiation from other solutions - for the customer
Customers don't need any technical knowledge to create their own AR tour experience.
Special customer segments
The product can be used in several industries as touristic tour experiences, new media, museums and memorial sites as we call it "the new and improved audio guide". It is also contact-free in times of pandemic as tours can be experienced self-guided, at home or with a knowledgeable cautious guide as a premium experience.
Business
Benefits
- No technical expertise needed
- An immersive new way of storytelling and education using traditional content
- New business models such as paid self-guided and premium guided tours
Project duration
2 months
Project cost
(digits)
(digits)
5
Running costs
(per month, digits)
(per month, digits)
3
Technical
Skills required by the customer
Customers don't need any technical knowledge to create their own AR tour experience.
The project schedule
Of central importance is the development and further optimization of location-based AR. This couples AR content to a fixed, centimeter-precise point in the real world, allowing information to be stored exactly where it is needed. With the help of AR, this information is then made visible at the exact moment the user needs it (i.e., as soon as he or she is in that location). Using QR codes scanned with an app, an AR experience can be placed with centimeter precision - as audio recordings, clickable points of interest, text, videos, images or 3D elements. For example, historical photos can be displayed exactly where they were taken, i.e. in an optimal perspective.
Technical Facts
- AR app for iOs and Android built with Unity
Browser frontend
No
Headless
No