Tool to collect user generated videos

CLIENT FEEDBACK
“
150 new user generated videos uploaded in one week
3
Project costs (digits)
Yes
Subscription
100
Min. purchase (1)
Yes
Browser UI
Yes
SaaS
No
On Premise
Yes
Headless
No
Docker possible
CLIENT FEEDBACK
“
150 new user generated videos uploaded in one week
CLIENT FEEDBACK
“
150 new user generated videos uploaded in one week
Tool to collect user generated videos
Rationalization
Plug and Play
Project costs (digits)
3
Subscription
Yes
Min. purchase (1)
100
Browser UI
Yes
SaaS
Yes
On Premise
No
Headless
Yes
Docker possible
No
Asger Rasmussen
The problem
A broadcaster wanted to generate smartphone video content from his users
Covid19 has put focus on the importance of being able to easily request videos from a distance without having to meet in person. The main problem for the video producer is, that they want to collect videos from users, who do not know how to easily send a video online. The result: most likely the user will not send the video. Furthermore, the internal handling of the video gets complicated, as the videos that are send will end up in the inbox of one team member instead of being accessible for the entire team. 
The solution
The solution animates users to take part, by making it easy what to record and how to upload it
The broadcaster describes in a few lines what he wants the user to record. This information is automatically set up in an individualized website landing page, that can be shared with the user. The user follows the instructions on his smartphone, records the video and hits upload. A few minutes later the videoclips are available on the Klipworks account and the broadcaster can download the clips for further professional editing. 
Before
Before it was difficult to get videos from regular users, without sending out a reporter with a video camera to do the interview.
Afterwards
Now one can get unlimited videos from all over the region and - within minutes - begin to preview the footage and use it in tv-shows.
Illustrations
Insights
Stumbling blocks
Within the project it was experienced, that the user might not complete the upload process because it involves giving away one's first name, last name, phone number, email and maybe title and company. This barrier was removed by allowing the users to only provide their phone number. 
What had the customer tried before?Before that you had to have either an open ftp-server or ask users to send the videos via email (but this would have a natural upload size limit).
Differentiation from other solutions - in general
The solution does not work with a camera app, but uses a browser based communication instead. This allows all users to join. The videos are hosted online, so the broadcaster does not have to invest in any extra hardware. The broadcaster can share videos with his team and by collecting available meta data always know who did the recording, when it was shot, where it was filmed and what it is about.
Differentiation from other solutions - for the customer
It is easier, faster and generates more differentiated content for the broadcaster, because he can collect unlimited videos automatically, without 1:1 dialogues. For the user it is easier, because one can just press "upload" to share video feedback instantly without downloading an app. 
Special customer segments
The provider focusses on the media industry, since this is an area where smartphone videos are already being used in large scale. This means the industry doesn't have to be convinced WHY user generated videos are important, but more HOW to improve the process. But the solution is also valid for all marketing departments of organizations, that consider a campaign with user generated video content. 
Business
Benefits
  • 150 videos uploaded in week one of using the product
  • The increased volume of user generated videos made it possible to think of new tv formats
  • More time for the reporters to focus on output rather than input
The project schedule
  • Dialogue about the goals of the broadcaster
  • Account set up
  • First internal tests
  • Public launch and regular software use 
Project maturity level
Used Locally/In the department
Project duration
6 days from first dialogue to first public launch
Project cost
(digits)
3
Data processed and stored at
EU
US
Switzerland
China
Worldwide
Billing model
One Time Payment
Subscription
Maintenance mandatory
Subscription charged by
Fixed payments
Usage fees
License fee charged by
Accounts
Active user
PC
PC+laptop
CPU
CPU-cores
CPU-threads
Storage
Bandwith
Transfered data
Technical
Skills required by the customer
None. Only the ability to open a browser and log in to the platform.
The project schedule
Customer provided a Terms and Conditions document, for the end users, based on templates.
Technical Facts
  • Videos are stored safe at AWS online
  • Platform is browser based
Browser frontend
Yes
Headless
Yes
Available at mobile
Android App
iOS App
PWA
Browser (almost completely)
Browser (partially)
Deployment
SaaS
SaaS dedicated
Customer server
Private cloud
Workstations
Docker
Helm Chart
Administration
Unnecessary
Commandline
API (completely)
API (partially)
Admin Web UI
Built-in
SSO available for
No
User UI
Admin UI
API
Support
Phone (business hours)
Phone 24/7
Email - response time
Email - best effort
Chat (business hours)
Chat 24/7
FAQ
Knowledge DB
Other
Providers
Asger Rasmussen (Projectlead)
Asger Rasmussen
The information may of course vary in individual cases. Please contact the provider for an assessment of your project.
Image(s) licensed by Ingram Image
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