Rationalization
Plug and Play
User generated videos
3
Project costs (digits)
Yes
Subscription
100
Min. purchase (1)
Yes
Browser UI
Yes
SaaS
No
On Premise
Yes
Headless
No
Docker possible
CLIENT FEEDBACK
“
150 new user generated videos uploaded in one week
CLIENT FEEDBACK
“
150 new user generated videos uploaded in one week
Project costs (digits)
3
Subscription
Yes
Min. purchase (1)
100
Browser UI
Yes
SaaS
Yes
On Premise
No
Headless
Yes
Docker possible
No
The problem
A broadcaster wanted to generate smartphone video content from his users
The solution
The solution animates users to take part, by making it easy what to record and how to upload it
Before
Before it was difficult to get videos from regular users, without sending out a reporter with a video camera to do the interview.
Afterwards
Now one can get unlimited videos from all over the region and - within minutes - begin to preview the footage and use it in tv-shows.
Illustrations
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InsightsWithin the project it was experienced, that the user might not complete the upload process because it involves giving away one's first name, last name, phone number, email and maybe title and company. This barrier was removed by allowing the users to only provide their phone number.
Stumbling blocks
What had the customer tried before?Before that you had to have either an open ftp-server or ask users to send the videos via email (but this would have a natural upload size limit).
Differentiation from other solutions - in general
The solution does not work with a camera app, but uses a browser based communication instead. This allows all users to join. The videos are hosted online, so the broadcaster does not have to invest in any extra hardware. The broadcaster can share videos with his team and by collecting available meta data always know who did the recording, when it was shot, where it was filmed and what it is about.
Differentiation from other solutions - for the customer
It is easier, faster and generates more differentiated content for the broadcaster, because he can collect unlimited videos automatically, without 1:1 dialogues. For the user it is easier, because one can just press "upload" to share video feedback instantly without downloading an app.
Special customer segments
The provider focusses on the media industry, since this is an area where smartphone videos are already being used in large scale. This means the industry doesn't have to be convinced WHY user generated videos are important, but more HOW to improve the process. But the solution is also valid for all marketing departments of organizations, that consider a campaign with user generated video content.
Business
Benefits
- 150 videos uploaded in week one of using the product
- The increased volume of user generated videos made it possible to think of new tv formats
- More time for the reporters to focus on output rather than input
The project schedule
- Dialogue about the goals of the broadcaster
- Account set up
- First internal tests
- Public launch and regular software use
Project maturity level
Used Locally/In the department
Project duration
6 days from first dialogue to first public launch
Project cost
(digits)
(digits)
3
Technical
Skills required by the customer
None. Only the ability to open a browser and log in to the platform.
The project schedule
Customer provided a Terms and Conditions document, for the end users, based on templates.
Technical Facts
- Videos are stored safe at AWS online
- Platform is browser based
Browser frontend
Yes
Headless
Yes