User generated videos

User generated videos

RationalizationUnlock sales potentialPlug and Play
150 new user generated videos uploaded in one week
Project costs (digits)3
Minimum purchase100 1
License byAccountsStorage
SubscriptionYes
SSOYes
API (% of features)n/a
Browser UIYes
Docker possibleNo

The problem

A broadcaster wanted to generate smartphone video content from his users

Covid19 has put focus on the importance of being able to easily request videos from a distance without having to meet in person. The main problem for the video producer is, that they want to collect videos from users, who do not know how to easily send a video online. The result: most likely the user will not send the video. Furthermore, the internal handling of the video gets complicated, as the videos that are send will end up in the inbox of one team member instead of being accessible for the entire team. 

The solution

The solution animates users to take part, by making it easy what to record and how to upload it

The broadcaster describes in a few lines what he wants the user to record. This information is automatically set up in an individualized website landing page, that can be shared with the user. The user follows the instructions on his smartphone, records the video and hits upload. A few minutes later the videoclips are available on the Klipworks account and the broadcaster can download the clips for further professional editing. 

Illustrations

Before

Before it was difficult to get videos from regular users, without sending out a reporter with a video camera to do the interview.

Afterwards

Now one can get unlimited videos from all over the region and - within minutes - begin to preview the footage and use it in tv-shows.

Insights

Stumbling blocks

Within the project it was experienced, that the user might not complete the upload process because it involves giving away one's first name, last name, phone number, email and maybe title and company. This barrier was removed by allowing the users to only provide their phone number. 

What had the customer tried before?

Before that you had to have either an open ftp-server or ask users to send the videos via email (but this would have a natural upload size limit).

Differentiation from other solutions - in general

The solution does not work with a camera app, but uses a browser based communication instead. This allows all users to join. The videos are hosted online, so the broadcaster does not have to invest in any extra hardware. The broadcaster can share videos with his team and by collecting available meta data always know who did the recording, when it was shot, where it was filmed and what it is about.

Differentiation from other solutions - for the customer

It is easier, faster and generates more differentiated content for the broadcaster, because he can collect unlimited videos automatically, without 1:1 dialogues. For the user it is easier, because one can just press "upload" to share video feedback instantly without downloading an app. 

Special customer segments

The provider focusses on the media industry, since this is an area where smartphone videos are already being used in large scale. This means the industry doesn't have to be convinced WHY user generated videos are important, but more HOW to improve the process. But the solution is also valid for all marketing departments of organizations, that consider a campaign with user generated video content. 

Business

Benefits

  • 150 videos uploaded in week one of using the product
  • The increased volume of user generated videos made it possible to think of new tv formats
  • More time for the reporters to focus on output rather than input

The project schedule

  • Dialogue about the goals of the broadcaster
  • Account set up
  • First internal tests
  • Public launch and regular software use 

Project maturity level

Used Locally/In the department

Project duration

6 days from first dialogue to first public launch

Project cost
(digits)

3

Minimum purchase

100
1

Data processed and stored at

EU
US
Switzerland
China
Worldwide

Billing model

One Time Payment
Subscription
Maintenance mandatory

Subscription charged by

Fixed payments
Usage fees

License fee charged by

Accounts
Active user
PC
PC+laptop
CPU
CPU-cores
CPU-threads
Storage
Bandwith
Transfered data

Technical

Skills required by the customer

None. Only the ability to open a browser and log in to the platform.

The project schedule

Customer provided a Terms and Conditions document, for the end users, based on templates.

Browser frontend

Headless

Available at mobile

Android App
iOS App
PWA
Browser (almost completely)
Browser (partially)

Deployment

SaaS
SaaS dedicated
Customer server
Private cloud
Workstations
Docker
Helm Chart

Administration

Unnecessary
Commandline
API (completely)
API (partially)
Admin Web UI
Built-in

SSO available for

No
User UI
Admin UI
API

API (% of features)

0

Support

Phone (business hours)
Phone 24/7
Email - response time
Email - best effort
Chat (business hours)
Chat 24/7
FAQ
Knowledge DB
Other

Providers

Asger Rasmussen (Projectlead)

Asger Rasmussen

The information may of course vary in individual cases. Please contact the provider for an assessment of your project.