Tool to monitor media content in regards of diversity

4
Project costs (digits)
1500 3 months
Minimum purchase
Accounts
License by
Yes
Subscription
No
SSO
n/a
API (% of features)
Yes
Browser UI
No
Docker possible

CLIENT FEEDBACK

“
Get mature to implement content changes regarding diversity that will fit the future audiences needs

CLIENT FEEDBACK

“
Get mature to implement content changes regarding diversity that will fit the future audiences needs

Tool to monitor media content in regards of diversity
Rationalization
Unlock sales potential
Plug and Play
Project costs (digits)
4
Minimum purchase
1500 3 months
License by
Accounts
Subscription
Yes
SSO
No
API (% of features)
n/a
Browser UI
Yes
Docker possible
No
The problem

Upcoming legislation and the fear of losing the younger generation as an audiance forced a broadcaster to find a solution that helps reach the diversity goals

A broadcaster was about to lose Gen Z viewers to other channels and platforms. A lot of viewers did not feel like they could relate to the content because the people acting in talk shows, news, Tv series, etc. were not representing the diversity of the audience. Additionally, new legislation was upcoming which supported several quotas of diversity within public broadcasting. It was not possible to analyze diversity without a lot of manual work. 
The solution

The solution was to use the automated analysis tool "Diversity Dashboard" where content is being fed daily to algorithms

The Diversity Dashboard enables media companies to track the diversity in their content on a daily basis and over time. The dashboard is analyzing media files overnight and providing results such as speaking time and screen presence of the binary genders, distribution over different age groups and the smile factor is being fed daily to algorithms that can classify different diversity measures.
Before
There was no way to find out how the diverticity is structured. The customer didn't know anything about the diversity in the media content. It was also very hard to keep up with younger target groups.
Afterwards
Now it is possible to deduce how often and in which segment diversity is taken into account. On the basis of factual figures, it is also possible to see what the exact progress is. So the customer has a user friendly product to monitor and analyse the diversity in their content over time and is more mature to implement content changes that will fit the future audiences needs.
Illustrations
Insights
Stumbling blocks
One of the time-consuming things in this project was the setup of the dashboard, with the customization that was made for the customer. The dashboard needs to be fed with media content from the customer to be able to provide insights. This has been improved and the onboarding time for a trial account is now just a couple of hours. For a subscription the time differs from the customers' requests of customized filtering categories and features.
What had the customer tried before?In the past there was no exposure to when it came to retrieving data from content overall so the customer had not had any experiences with similar solutions.
Differentiation from other solutions - in general
Ceretai is a full service diversity partner with experience from both the consultancy world with the soft values, and the tech world providing hard data. This combination makes the company stand out and able to provide insights of huge amounts of files fast, unbiased and to lower costs compared to manual analysis.
Differentiation from other solutions - for the customer
After setup is completed, the customer has only to log in and see the results! Workshops are offered and also reports and services to consult them, in how to use the data provided to reach a higher diversity maturity level over time.
Special customer segments
The Diversity Dashboard product is made for media companies to analyze content in films and TV. It is focused to fit the media industry because the need for monitoring diversity is huge there, and media has such a big impact on people's values and behaviors. If the media we watch is biased, what are we taught about the world?
Business
Benefits
  • Data insights
  • Diversity monitoring
  • Improvement suggestions
  • Follow up plan
The project schedule
  • Start up meeting
  • Setup process with customized media retrieval through XML, API, or other solution
  • Access to Diversity Dashboard
  • Follow analysis results on the dashboard
  • Follow up meeting
Project maturity level
Used Locally/In the department
Project duration
4 months
Project cost
(digits)
4
Running costs
(per month, digits)
4
Involved employees
(Operating phase, FTE)
1
Involved employees
(Project phase, FTE)
1
Data protection
n/a
Data processed and stored at
EU
US
Switzerland
China
Worldwide
Billing model
One Time Payment
Subscription
Maintenance mandatory
Subscription charged by
Fixed payments
Usage fees
License fee charged by
Accounts
Active user
PC
PC+laptop
CPU
CPU-cores
CPU-threads
Storage
Bandwith
Transfered data
Technical
Skills required by the customer
No special technical skills are required for using the product.
The project schedule
  • Media storage information
  • Setup possibilities
  • Access to chosen setup endpoint
  • Customisation progress
  • Requested subscription start date
  • Credential sendout
Browser frontend
Yes
Headless
Yes
API (% of features)
n/a
Integrations available
n/a
Available at mobile
Android App
iOS App
PWA
Browser (almost completely)
Browser (partially)
Deployment
SaaS
SaaS dedicated
Customer server
Private cloud
Workstations
Docker
Helm Chart
Administration
Unnecessary
Commandline
API (completely)
API (partially)
Admin Web UI
Built-in
SSO available for
No
User UI
Admin UI
API
Support
Phone (business hours)
Phone 24/7
Email - response time
Email - best effort
Chat (business hours)
Chat 24/7
FAQ
Knowledge DB
Other
Providers
Ceretai
C
Ceretai
The information may of course vary in individual cases. Please contact the provider for an assessment of your project.
Image(s) licensed by Ingram Image
© DigiWhat GmbH