High advertising spend and a risk of over stock was the unsatisfactory result of not making the right offers to visitors of the webshop
Inefficiency in advertising spending and website conversion were hurting the bottom line of a fashion retailer. Customers of the client were getting lost browsing through products, not able to find what they liked. This put more pressure on advertising spend to make sure enough customers were coming the site and causing a risk of over stock.
A SaaS solution that processes behavioral website data and helps the eCommerce company to rise conversion by creating a unique experience for the visitor
A Custom Data Platform for Travel and Fashion ecommerce companies was implemented to capture all behavioral website data and build profiles. After implementing the platform, user behavior was processed to create:
Before the project there were a lot of manual processes involved to get to a suboptimal result. This caused a lack of speed in implementation of marketing use cases and resulted in suboptimal performance of the marketing team.
After the project core processes have been automated, helping the business achieve optimal conversion on the website. On top of this, customer data can now be used from a single source to turn all marketing campaigns into better converting personalized experiences.
Using our ecommerce plugins requires no technical knowledge to get started with the most effective use cases. Advanced users benefit of an existing Tag Manager implementation and a good ecommerce data layer. In the operation customer´s team benefits of marketing automation knowledge and also some knowledge of HTML and CSS to create personalized website experiences that blend perfectly into the existing webpage.
Where is the data located?
The solution is cloud based. Storage and physical security are handled by our cloud partner. Our platform is trusted by large ecommerce companies as well as the banking industry and adheres to strict privacy and security processes.