The need to revise the pricing strategy and positioning in the online market
The customer (online retailer) wanted a daily overview of all prices of the competitive offers available on the market for an optimal price strategy. Due to the large number of articles offered online, it is very time-consuming for the customer to manually search for all offers.
A tool, which explores the price market situation internationally across many marketplaces, price comparison sites and online shops and at the same time adjusts its own prices according to individually defined rules
The solution: A tool that ejects an optimized price recommendation. By connecting the re-pricing tool to the merchandise management or shop system, the customer can control the price optimization from the lead system and always keeps the current overview of the market situation.
If, for example, an article on google shopping is opened manually, it takes about 20-30 seconds to see the current situation. Then in the next step you have to consider or calculate how the price should be adjusted. And then follows the transfer into the system.
Research of all offers by hand.
The comparison of own articles with articles of other manufacturers.
Technologically: Collection of data from different market places (ebay, amazon, idealo, google shopping) and control of price recalculation with one system.
API documentation (connection to own API is possible and there is an API documentation)
Plugins available for: Shopware, Magento, plentymarkets
Integrated tools for: JTL, microtech, VARIO
Pricefeeds can be completely self-managed
Where is the data located?
Data is stored on a cloud based Patagona server.