Tool to increase matchmaking for events and ecosystems

4
Project costs (digits)
No
Subscription
4
Min. purchase (Euro)
Yes
Browser UI
Yes
SaaS
No
On Premise
Yes
Headless
No
Docker possible
CLIENT FEEDBACK
The quota of successful matchmaking meetings rised from 20% to 80%.

Managing Director, Trade fair

CLIENT FEEDBACK
The quota of successful matchmaking meetings rised from 20% to 80%.

Managing Director, Trade fair

Tool to increase matchmaking for events and ecosystems
Rationalization
Unlock sales potential
Plug and Play
Project costs (digits)
4
Subscription
No
Min. purchase (Euro)
4
Browser UI
Yes
SaaS
Yes
On Premise
No
Headless
Yes
Docker possible
No
Claudia Heim
The problem
The "Stickiness" of participants to an established B2B event was at risk, because of the change in how hybrid and online events pay off in sales for their exhibitors
The success of an event is defined by the number of visitors/exhibitors. However, the "re-booking rate" for the coming year depends above all on the sales success of the exhibitors. The shift to virtual events in 2020 made it much more difficult to offer successful matchmaking. Matchmaking tools allowed people to be searched by various tags, but were not very detailed and resulted in 8 out of 10 meetings that did not meet attendee and exhibitor expectations. Besides, a once-a-year event was no longer appropriate. Even before COVID-19, there were considerations to enable an exchange also during the year (between events). However, the exhibitor profiles were not designed online in such a way that the person looking for a solution could find the right partner quickly and easily. The online exhibitor directory turned out to be a logo graveyard, so that neither interest could be aroused nor was it clear in advance who really stood behind the participating exhibitors and what their exact field of activity was. 
The solution
A well-structured and standardized tech-supported overview of exhibitors Case Studies with a unique plug & play tool for (B2B tech) events
This standardized Case Study solution from DigiWhat guarantees higher lead quality for exhibitors, as well as a faster and better matchmaking for visitors to find the right contact person and solution according to their business challenge. Added with a short plug-in on the event's website, all Case Studies of the exhibitors show off in a standardized and filterable format to all participants. The creation process is an easy and semi-automated process done between the exhibitor and DigiWhat. So, participants are now able to browse through matching Case Studies according to their challenges. The standardized Case Studies are the perfect way to explain exactly what the technological uniqueness of the exhibitor companies is and also which customer problem occurred, how it was solved, and which business model is behind it. Based on this information the success of (online) meetings increases sustainability. 
Before
  • For the event, the overview of the exhibitors was a list, which was nothing more than the logos of the companies and two lines of description.
  • Online Matchmaking Tools ended up with 8 of 10 not satisfying meetings.
  • The event happened once a year, and in the meantime, the community did not get the opportunity to engage.
Afterwards
  • Now it is possible to quickly get an overview of which exhibitor can solve which problem.
  • Lead quality for the exhibitors rises and a lot higher percentage of the meetings end up in real business opportunities.
  • The community can connect and engage in the event's website through Case Studies all the year long.
Illustrations
Insights
Stumbling blocks
The question arose about how the contact data of all the exhibitors could be transferred to DigiWhat based on Data Privacy requirements. - A link was created, where all exhibitors can actively contact DigiWhat, if they want to participate with their Case Studie(s).
What had the customer tried before?Trade show events had a simple listing of exhibitors with a presentation of a logo and in some cases a minimized company description.Additional challenges at the customerThe Use Cases were not to be generated by hand, but almost automatically, so that the creation process could succeed faster and more efficiently. The challenge was therefore to create a technical solution that would not impact the quality of the Case Studies and yet be easy to integrate technically by the end customer.
Differentiation from other solutions - in general
This is the first tech-supported Use Case creation with ready-to-use plug-ins.
Differentiation from other solutions - for the customer
The ability to showcase all Case Studies from exhibitors to solution seekers and visitors.
Special customer segments
The focus is on tech events and trade shows and all B2B Events, even corporate events, where content driven matchmaking is key. 
Business
Benefits
  • Rise matchmaking to the next level
  • Open up a new, innovative scalable revenue stream
  • Supports perfectly also the possibility to build up an engaging community after the event
  • Turning logo graveyards into valuable content
  • Making the technological uniqueness of the exhibitors visible by creating Case Studies 
  • Standardized and filterable Use Case format
  • Plug&Play for the event organizer
  • Enabling solution-seekers and solution-providers to easily connect
The project schedule
  • Kick-off with the event about timeframe and embedding options, as well as special filter criteria for the event.
  • Setting up a pricing for a Case Study as additional service for exhibitors/partners
  • A link for the exhibitors is generated, that can be provided to the exhibitors by the event team, so they can get in contact with DigiWhat.
  • The event team adds the plug-in on the event's website (directly or behind a log-in for participants), so already Case Studies can show up automatically.
  • DigiWhat takes care of the semi-automated Case Study creation process.
  • Once all questions are answered, editors go over the entire content one more time and put together a final Case Study.
  • After approval by the customer, the Case Study is released and directly shows up at the events website.
  • The visitors can now filter the Case Studies, find connections and share them if needed
Project maturity level
POC (Pilot)
Project duration
3 month
Project cost
(digits)
4
Involved employees
(Operating phase, FTE)
0
Involved employees
(Project phase, FTE)
4
Data protection
All services offered by DigiWhat are compliant with DSGVO.
Data processed and stored at
EU
US
Switzerland
China
Worldwide
Billing model
One Time Payment
Subscription
Maintenance mandatory
License fee charged by
Accounts
Active user
PC
PC+laptop
CPU
CPU-cores
CPU-threads
Storage
Bandwith
Transfered data
Technical
Skills required by the customer
Basic knowledge about implementing a ready plug-in into a website. The plug-in is designed in such a way that every new Use Case that is added to the portfolio is automatically added to the website. 
Technical Facts
The integration is done as a Java script plug-in written in React, which is inserted in the "document body" and which is also loaded only after the page.
Browser frontend
Yes
Headless
Yes
Available at mobile
Android App
iOS App
PWA
Browser (almost completely)
Browser (partially)
Deployment
SaaS
SaaS dedicated
Customer server
Private cloud
Workstations
Docker
Helm Chart
Administration
Unnecessary
Commandline
API (completely)
API (partially)
Admin Web UI
Built-in
API client in following languages
Javascript
Typescript
Java
PHP
C/C++
Ruby
GO
Rust
Dart
.NET
Objective C
Swift
Providers
Claudia Heim (Project Lead)
Claudia Heim
The information may of course vary in individual cases. Please contact the provider for an assessment of your project.