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The customer wanted to replicate the success of the (visual) stories format beyond Instagram and keep users on-site
Web-Stories are on the rise in Europe and Customers start to experiment. In 2021 Web-Stories are scheduled to appear in Google search results. Not being able to mirror Stories across all channels make the format in itself quite costly and time-consuming. The customer wanted to improve the digital appearance and look into the Story-Format more deeply.
A centralized tool to create and publish stories across all channels to unlock the full potential of the format
The solution was a hollistic editing suite for the story format, that enables the customer to push Stories to all channels (Instagram, Facebook, Snapchat, own Website, mobile App & more).
The customer tried to implement their own solution - which was way more costly and had a massive development time ahead.
Social media and web-validated content are offered from one tool. The core focus is B2B and everything is GDPR compliant.
Multi-Channel posting, GDPR compliance, continues focus on B2B features.
Media industry (News, magazines, brochures etc.).